A purpose-built NPS instrument
We designed a Net Promoter Score survey tailored to the College — a single, well-framed rating question on how likely parents were to recommend the school, with the opportunity to elaborate in written commentary.
Net Promoter Score assessment for St Margaret's College.
A streamlined parent-friendly satisfaction benchmark for one of Christchurch's leading independent schools.
Background & aims
Continual improvement, on the parent community's time.
As part of its ongoing commitment to continual improvement, St Margaret's College regularly engages with its parent community to gauge satisfaction and surface areas for further development. The school wanted a feedback process that respected the time of busy families while still producing meaningful, actionable insight.
Global Research was engaged to design a survey approach that could be light on respondents but still rich enough to inform leadership decisions. The brief was open — we were offered free rein on the recommended method.
The work
One question, the right method, a benchmarkable answer.
One rating, plus the why
NPS groups respondents into Promoters, Passives and Detractors via a single rating, which makes it efficient for parents to complete and easy to track over time. Pairing the score with open-text commentary let us go beyond the headline number to the themes underneath.
A benchmark, plus the verbatim
St Margaret's received a report with its Net Promoter Score — a single benchmarkable number — alongside the full verbatim of parent comments. The school can now use this score as a baseline for future tracking, and respond directly to the themes raised in the open-text responses.
Promoters as the largest contingent
The College gained a clear snapshot of parents' appraisal — and the reassurance that Promoters made up by far the largest share of respondents. That gives leadership a defensible, repeatable foundation for the next conversation with the community.
“We now have a clear benchmark for the future, and we look forward to working with Global Research again.”
Let's get started
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Tell us what you're trying to learn. We'll come back within two business days with a candid view on whether — and how — research helps.